The Knightsbridge difference
Timeless
wisdom.
Modern
terrain.
Sun Tzu The Art of War
Read the terrain
Move beyond surface information to understand conditions, people and competitive reality.
Choose the advantage
Build an opportunity-led strategy backed by named evidence, numbers and clear choices.
Align the force
Bring values, leadership, teams and strategic goals into one coherent direction.
Execute with intent
Turn strategic thinking into communication, ownership and measurable action.
Programme portfolio
One strategic foundation.
Multiple leadership capabilities.
Sun Tzu Art of War
Negotiation with the Devil
Speak Like a Pro
Training & Education Management
ESG Mastery
Sun Tzu Marketing Strategy for the AI Era
Core Faculty
Four practitioners. Complementary strengths.
Dr Simon Chin ้ๅฟ่
Principal Faculty · ESG Strategy & GHG Consultant
Co-Founder of Knightsbridge Resources
Knightsbridge Faculty
Dr Simon Chin ้ๅฟ่
Principal Faculty · ESG Strategy & Cyber Resilience
With a PhD in Sociology and a career spanning enterprise technology, banking and strategic business development, Simon brings extensive boardroom experience into ESG strategy, cyber resilience and executive diploma learning.
Contact us for more informationAreas of expertise
Learning that respects the room.
Knightsbridge faculty design learning for experienced adults: clear concepts, relevant discussion, practical application and space to connect insight with real organisational context.
Gerald Kong ๆฑไผๅผบ
Master Trainer · Strategic Leadership
Knightsbridge Faculty
Gerald Kong ๆฑไผๅผบ
Master Trainer · Strategic Leadership
Gerald is an HRDC-MoHR Train-The-Trainer Panel Trainer and master trainer who has certified more than a thousand trainers in Malaysia. He connects strategy, entrepreneurship and practical leadership development.
Contact us for more informationAreas of expertise
Learning that respects the room.
Knightsbridge faculty design learning for experienced adults: clear concepts, relevant discussion, practical application and space to connect insight with real organisational context.
June Lim ๆ็ซๆ
Business Strategist · NLP Coach & Trainer
Co-Founder of Knightsbridge Resources
Knightsbridge Faculty
June Lim ๆ็ซๆ
Business Strategist · NLP Coach & Trainer
June is a business strategist, trainer and NLP coach who helps entrepreneurs and professionals strengthen self-awareness, communication and practical business capability.
Contact us for more informationAreas of expertise
Learning that respects the room.
Knightsbridge faculty design learning for experienced adults: clear concepts, relevant discussion, practical application and space to connect insight with real organisational context.
Vince Tay ้็บๅ
AI & Digital Marketing Strategist
Knightsbridge Faculty
Vince Tay ้็บๅ
AI & Digital Marketing Strategist
Helping people think strategically, communicate with confidence and put AI to work.
Vince Tay is an HRD Corp Accredited Trainer and AI & Digital Marketing Strategist who connects Human Intelligence with Artificial Intelligence to help organisations develop practical, future-ready capabilities.
Areas of expertise
Human Intelligence leads.
AI amplifies.
With over a decade of experience across digital marketing, business development, data analytics and corporate training, Vince turns complex ideas into clear frameworks people can use.
The approach brings together human psychology, marketing strategy, communication and AI application — helping leaders, business owners and teams connect learning with real workplace challenges.
Professional foundation
Practical experience. Human understanding.
The learning experience
Understand it. Try it. Take it to work.
Vince's “LEGO-style” approach breaks complex subjects into manageable building blocks. Guided discussion, interactive activities and practical exercises help participants connect each idea to their own roles.
Think with clarity
Start with people, context and the business objective. Build a strategic foundation before choosing tools or taking action.
Learn by participating
Explore human behaviour, test assumptions and exchange perspectives through activities and facilitated discussion.
Apply with purpose
Translate concepts into practical approaches for marketing, communication and everyday work with AI.
Inside the classroom
Real people. Shared discoveries.
A closer look at Vince facilitating AI H.U.M.A.N learning, group activities and participant sharing.
.jpg)
.jpg)
.jpg)
(1).jpg)
(1).jpg)
(1).jpg)
Signature training directions
Build capabilities for the AI era.
AI H.U.M.A.N Digital Marketing Strategy
Human insight as the foundation, marketing strategy at the core and AI as the accelerator.
Explore the programme โFrom AI Strategy to Workplace Adoption
Help teams identify relevant AI applications and connect them to everyday tasks, productivity and workplace adoption.
Discuss your team's needs โCommunication Intelligence
Understand personality differences, communicate more effectively and build stronger working relationships.
Explore the programme โLeadership & community
Experience beyond the classroom.
- Founding Member & Board Member of the Malaysian Association of Artificial Intelligence Technology & Innovation (MAAI).
- Founding Member & Board Member of the Malaysia Social Emotional Education Association (MSEEA-SEL).
- 2023 President, JCI Sunway Damansara.
- 2024 JCI Malaysia Area Central South Digital Transformation Director.
- 2022 The Hatch Pitching Champion ไผไธๅฎถๅญตๅ่ฎกๅ่ทฏๆผๅ ๅ .
Bring learning into action
What could your team do differently?
Let's discuss your team's goals and the right learning direction in AI adoption, marketing strategy or communication.
Enquire about training with Vince โThink Like a Marketer • Create Like a Human • Scale Like AI
Strategic insights
